How do we conduct ourselves in the world? Based on what information do we make fateful decisions about our lives? "In many cases", says Daniel Kahneman, "people invest more time and thought into buying a shirt than choosing a savings plan". Kahenman is the first Israeli to win a Nobel Prize in the science of economics, although as he tells it "he never studied even one course in economics". He is an Israeli American cognitive psychologist, and his research together with the late Professor Taberski, are considered a breakthrough in the fields of judgement, decision making, and behavioral economics.

The person who wrote the worldwide bestseller "Thinking Fast and Slow", outlines the fascinating gap between the way we think we make decisions and the way we actually do.